Pune, Maharashtra, India – September 1, 2025 The media landscape is undergoing a profound and irreversible transformation. For years, the narrative has been one of a slow, painful death for traditional media, overshadowed by the rise of digital alternatives. Today, however, we see a more nuanced reality: a “great reshuffle” where broadcast news and streaming…
In the dynamic and digitally-driven landscape of India in 2025, the traditional silos of public relations, communications, and government relations are rapidly dissolving. A powerful new paradigm is emerging: digital and integrated public affairs. This growing trend recognizes the interconnected nature of influence in the modern era, leveraging the vast reach and engagement potential of…
Edelman, a global leader in public relations and government affairs, has once again positioned itself at the forefront of understanding the complex relationship between institutions and the public. Its annual Edelman Trust Barometer, now in its 25th year, has become a key instrument for gauging the pulse of global trust in business, government, media, and…